Event Marketing Specialist (Higher Education)

Job Highlights

• Location: Robinson Road, Singapore CBD
• Salary: S$4,000 – S$6,000 per month
• Employment Type: Permanent, Full-Time
• Working Days: Monday to Friday
• Working Hours: Flexible, 9:30 AM – 6:30 PM or 10:00 AM – 7:00 PM
• Industry: Higher Education / Universities / Postgraduate Education

Responsibilities

• Develop and execute marketing campaigns to promote postgraduate and higher education programmes, creating persuasive promotional emails, LinkedIn posts, digital advertising copy and event registration content.
• Produce compelling content featuring academic programmes, student success stories, alumni achievements and faculty insights to engage prospective postgraduate students and working professionals.
• Support student recruitment, lead generation and conversion initiatives through targeted digital communications, educational events, alumni engagement and programme marketing campaigns.
• Collaborate with academic and internal marketing teams to translate complex programme information into engaging communications, manage content calendars and improve campaign messaging.

Skills/Experience Required

Bachelor's Degree in Marketing, Communications, Business, English, Journalism or a related discipline.4–5 years of relevant marketing communications, content marketing or digital campaign experience, preferably within universities, higher education institutions or postgraduate education providers.Strong copywriting and storytelling skills, with hands-on experience developing promotional emails, LinkedIn content, advertising copy and programme marketing materials.Good understanding of higher education marketing, prospective student engagement, student recruitment journeys and lead-generation strategies.Excellent communication, stakeholder management and organisational skills, with the ability to develop engaging content for professional and academic audiences.